The Take Control Company Plan


Company Ethos and Goals

On starting this company my main aim was to help, to educate and to give people the knowledge they need to get healthy, lose weight and stay fit at an affordable price. I also wanted people to be able to share the knowledge with friends and family and talk confidently about nutrition and exercise for a better, healthier society. I am extremely passionate about health, fitness, nutrition, and about understanding how they all work in conjunction with each other to make you feel at your best.

"If you feed and move your body correctly it will keep you feeling great and thinking straight."

I wish the doctors would offer that sentence to people when diagnosing mental health issues, This comes from someone who has suffered from depression due to a troubled and unsettled childhood and the knowledge that his mother suffered all of her life from a more severe form which beat her in the end. I know what steps can be taken when you’re brave enough to put your hand up and say “I need help!” And I know the look you get when you ask for help and anybody who has done this will know what I'm talking about.

So when it comes to mental health, I have first hand knowledge of what a healthy, active lifestyle can do to remove the grey clouds and slap your inner demons into touch. I think we all have them to some degree but it really frustrates me that we have become very efficient at dishing out pills for everything and totally forgetting what has evolved us for the last 200,000 years.

“Eating real fresh food and being active.”

“Obesity from inactive children and adults is what we need to tackle.”

“The food you eat can be either be the safest & most powerful form of medicine or the slowest form of poison.”

Ann Wigmore.

I'm going to try my best to educate as many people as I possibly can, as children are the next generation and we need them to be on top of their game, not immobile and depressed. As that cycle in hard to break, if you're depressed because of your weight then you’ll turn to what makes you happy (short term) and that maybe the very thing that's making you unhappy in the long term. If people understand what is in what they are eating and how it affects their body balance (homoeostasis) which in turn affects their mindset, I'm sure they would make better choices. Choosing what's healthy to eat might seem a very confusing minefield but it is actually really straightforward and simple.

“The food industry needs to shoulder some of the blame, as they try and fool us into buying healthy foods which are clearly far from healthy.”

“We are fed by the food industry which pays no attention to health and are treated by the health industry which pays no attention to food”

Wendell Berry.

Real fresh organic food is the way it should be. I know it’s a little more expensive but if you shop smart it can make a huge difference to your pocket. It's so much better for you and if you can source local produce, putting money back into local people, even better - if it costs a few pence more, at least it's staying in your local economy.

We also really need to focus on staying active all the way through our lives. This is very important but we seem to use all the excuses as to why we can’t exercise, such as age, time, parental responsibilities, or cost. All these excuses prevent us even thinking of exercise's long term positive effects on us and our health. These excuses should be unacceptable in this day and age; we know the benefits, we know how to reduce our chances of getting life- threatening diseases but we opt for the "I'll be alright" myth. I have a friend, Joe, who I play football with. He's 55 years old and he is fitter and faster than most of the guys in the team who are 20 to 25 years younger than him - he has a resting heart rate of 40 bpm which is the same as an athlete's.

We should be setting an example for our children to follow by staying fit and healthy, with the added benefit of taking a massive strain off of our health service. It's our responsibility for us to look after our own health, not live to excess and expect the health service to pick up the bill.

We are now at a time where we are not even eating real food on a regular basis, we are eating man- made processed fat, flavours and scientifically engineered produce. It's my firm belief that if people knew what they were eating and how it affected their mood, performance and health they would think twice about making it a regular part in their daily routine.

Thanks for reading.

Justin Stocks

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